Services > e-marketing

GC can give advice and guidance to clients seeking to market their businesses on-line.

The significance of the internet as a marketing channel cannot be overstated. Internet sales in the UK are rapidly climbing. 17% market growth is forecast for 2014 with £107 billion expected to be spent online. We will make sure that you don't miss out.

Social media

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Services such as Facebook, Twitter and Instagram are all social media. Building brand awareness through social media is becoming increasingly important. Social services are growing in popularity and traffic, with participation expanding across the demographic spectrum. People are looking for more information on the web and they want an interactive experience. They want to share information and news and hear what others are saying. Social-networking can be harnessed as the ideal marketing tool to connect and establish a relationship with your target audience.

email marketing

gcwebsite home pageEmail marketing is a very effective on-going marketing activity as it provides an opportunity to communicate with existing customers who may need reassurance of their purchasing decision (to confirm further purchases) or may be unaware of other items in your product range. It can be used to build your relationship with customers and to promote incremental sales of seasonal offers and new products.

We can help you expand your distribution list by incorporating a form on your website and GC can create and distribute your html emails for you (examples can be seen here).

We undertake this through our server based email management and distribution service that is included in our website hosting package. Find out more.

Search engine marketing

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With a search engine marketing campaign GC can ensure your website appears at the top of the search results, in the sponsored listings, for any chosen keywords. We can help with keywords research and originate, refine and manage the campaign for you using Google, Yahoo or Live search engine options.

A well optimised site can gain a prominent position in the organic listing on the search engine results page (SERP) for your selected keywords. In the longer term this may be preferable but pay-per-click (ppc) advertising takes effect immediately (without the need for SEO on the site itself). It is also a means of maintaining a high ranking for selected keywords that your site is not optimised for.

Case Study: TFSE Products

xtracs logoLocated in Twickenham, TFSE Products is one of the leading manufacturers of food display products in the UK. Operating in a highly competitive field they design and build heated and refrigerated food counters for the catering industry.

Aware of the significance of their website as a platform for new business enquiries, TFSE commissioned GC to generate additional web traffic leading and potentially increase sales.

We have implemented a fully featured Goggle Adwords campaign which we manage on an on-going basis and which has generated a measurable increase in website visitors.